sty.ma

Blog

Stories, style guides and leather care tips from the sty.ma world.

A woman standing among the huge, branching aerial roots of an old fig tree

Personal development

The agony of choice

Reading time: 5 min

50,000 possible bags and only one order? Why decisions are so hard and how to choose without regretting it afterwards.

The sty.ma team: six people leaning and smiling against a yellow graffiti wall

Humans

We are sty.ma

Reading time: 4 min

Six people, three nationalities and one Gauguin painting: who is behind sty.ma and why our name is written in lowercase.

Close-up of shimmering green and blue peacock feathers

Styleguides

Tips for colour combination

Reading time: 3 min

Back to art class: when do two colours go together, why penguins get it right and how to design your very own colourful leather bag.

Two Minion figures with a paintbrush and paint pots in front of a freshly painted yellow wall

Styleguides

Leather care

Reading time: 5 min

Banana peel, body lotion, acetone? The weirdest leather care tips on the internet, why they harm your bag and what actually works.

Lennart sitting on a wooden floor in a suit, next to someone holding a yellow and blue sty.ma Briefcase with red handles

Humans

The team's favourite bags

Reading time: 2 min

Five people, five bags: Martin, Anita, Elena, Cosimo and Lennart show off their sty.ma and reveal what their colour combination says about them.

Tattered, translucent strips of fabric fluttering against a wide, cloudy sky

Humans

The eye behind the lens

Reading time: 3 min

Who actually takes our photos? Meet Alexander Steffens, the photographer who writes poetry with light – and hear it straight from him.